The Capstone assignment was created to showcase a summerized version of the research, key assets and deliverables when putting together a brand strategy for a small company. Clicking on the image will direct you to the file.

A small marketing agency that focuses on helping restaurant find their space in an over saturated food industry. Their goal is to help owners with limited budget who find it hard to complete with big franchises online. 

We worked on their brand identity and did some market research to establish their position in the marketplace.

You can access the pdf by clicking on the image above

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This is an on-going personal project. I came up with the concept based on the popular meal-kit business model and have been involved in every aspect up to going live; website creation and content, graphics, photoshoots, social media strategies for brand awareness and content creation. Clicking on the image will direct you to more info. 

We started out with strategies to develop Romans personal brand as a thought leader by utilizing social media platforms such as LinkedIn. He was already well known in his industry but we wanted to build that up more to reach beyond those borders. We then used some brand awareness campaigns and put in place a communications strategy that would see us through the various communications phases on all relevant social media platforms of the new business Wingman, with Roman as the founder.