ContiTrade Services EMEA.​                        2018 -2022

           

Brand and Communications Manager

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ContiTrade Services. a company of Continental, is present in over 18 countries in 

the EMEA regions with over 2000 equity and franchises. 

As Brand and Communications Manager, my responsibilities include: 

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• Implemented retail brand concept and improved position in EMEA market

• Developed effective communication plans for strong industry relationships

• Improved internal communication through digital tools such as Teams, SharePoint and Intranet for content distribution and best practices sharing

• Offered market-based marketing solutions and oversaw development of marketing material working closely with external international agencies

• Led successful rebranding projects, introducing BestDrive brand in multiple countries

• Implemented tailored communication strategies for maximum brand awareness in multiple countries

• Solved issues to improve corporate communication and offered support for EMEA regions

• Updated and improved global brand manual, image, and identity

• Project lead on rebranding and implementation of BestDrive in Finland, Ireland, and UAE

• Key role in introducing BestDrive brand as first master franchise in BiH region

• Designed and updated brand manual and style guide for EMEA region

• Key creative role in branding initiatives in Lithuania

• Implemented internal communication platform and accessible cross-department resources

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Main projects and achievements

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• Led successful rebranding and implementation of Finland BestDrive network

• Contributed as core team member in the rebranding of Ireland, including communication strategy and authorization of network branches.

• Core team and lead guide in rebranding of UAE branches, leading communication strategies

• Key player in introducing BestDrive Brand as first master franchise in BiH region

• Managed redesign and update of brand manual and style guide for EMEA region

• Contributed as key creative in branding projects in Lithuania

• Implemented and planned internal communication platform with cross-department TEAMS channels and SharePoint access to key materials.

 

 

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Wingman - Zlín, Czech Republic          2020 - Present

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Brand and Marketing Consultant   

           

• Adapted marketing plans for specific audiences based on brand positioning and segmentation research

• Analyzed demographic data to determine target audience, competitor offerings, and persuasion tactics

• Created marketing and social media strategies, articles, and newsletters to increase client awareness and credibility

• Mentored and guided executive team to improve marketing and communication strategies during business development decisions

• Collected and analyzed data to optimize marketing strategies

• Wrote compelling copy for social media, advertising, and websites

• Coordinated with social media and other teams to execute brand awareness campaigns

• Identified appropriate marketing channels and target customers for campaigns

• Assisted in creating marketing strategies for clients

• Forecasted marketing trends based on historical data to fine-tune campaigns and increase sales

 

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ZELENKA Translations (Remote Team)      2015 - 2019                     

Marketing Communication 

 

ZELENKA Translations is an international player in the translations industry. Based in the Czech Republic but work with over 4000 linguists around the 

world. I have been a marketing consultant with ZELENKA since 2015 working on:

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• Developed and executed branding campaigns and strategies

• Led content strategy and implementation, including creation and publishing of company events, industry conferences, and networking events materials

• Implemented social media content marketing, including company blog and news pieces across multiple platforms (Facebook, Instagram, LinkedIn, Twitter)

• Managed translations, editing, and proofreading of marketing materials

• Designed and executed online marketing campaigns to increase brand awareness, engagement, and traffic to social media pages

• Achieved strong social media presence through the development of effective concepts.

 

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ZELENKA Translations ​                                 2012 - 2014

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International Business Development Manager

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• Build market position by locating, developing, defining, negotiating, and sealing business relationships.

• Identify sales leads and offer services to new clients and maintain a good working relationship with new and existing contacts.

• Following up new business opportunities and setting up meetings

• Communicating new developments to prospective clients

• Closes new business deals by coordinating requirements;

• developing and negotiating contracts; integrating contract requirements with business operations.

• Protect organization's value by keeping information confidential.

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Past working experience

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Zlinsky Kraj- Regional Authority of the Zlin Region 

• Event planning and coordination

• Budget planning and implementation

• Project lead on 4 public annual events from concept to completion 

• Lead a team of  approx 20 people

• Coordinated with vendors and event planners

Zlin Film Festival

• Development and implementation of the new section of the Film festival. 

• Planning, organization and managed the week-long program.

• Preparation of Marketing material 

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DAVEX - CZ - Graphic design Studios

• Website creation and content management - English 

• WordPress management

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